THE TAILWINDS PRIVACY POLICY
We've been serving aviation enthusiasts for over 40 years, and we take your privacy as seriously as we take our products. This policy explains what information we collect, how we use it, and the choices you have.
INFORMATION WE COLLECT
When you place an order or create an account, we collect the information needed to fulfill it: your name, shipping address, email address, and phone number. We also collect payment information, though payment processing is handled securely by our checkout provider and we do not store your card details.
When you browse our site, we and our advertising partners collect non-personal browsing data — such as pages visited, time on site, and items viewed — through cookies and similar tracking technologies.
HOW WE USE YOUR INFORMATION
Your personal information (name, address, phone, email) is used solely to process and ship your order, communicate about your purchase, and send you marketing emails if you've opted in. We do not sell, rent, or trade your personal information to third parties for their own marketing use. Companies that ship orders on our behalf receive only what's needed to deliver your package.
Browsing data collected through cookies is used to serve you relevant ads and to measure the effectiveness of our advertising — for example, to show you a Tailwinds ad after you've visited our site.
THIRD-PARTY SERVICES WE USE
To run our store, we work with the following services. Each has its own privacy policy governing its use of data:
- Google — Analytics (site traffic measurement) and advertising (Google Ads, remarketing). Google Privacy Policy
- Meta (Facebook/Instagram) — Advertising and remarketing via the Meta pixel. Meta Privacy Policy
- Microsoft — Advertising via Microsoft Ads. Microsoft Privacy Policy
- Pinterest — Advertising via Pinterest tag. Pinterest Privacy Policy
- Omnisend — Email marketing platform. We use Omnisend to send order confirmations, shipping updates, and promotional emails. Omnisend Privacy Policy
These services may place cookies or web beacons on your browser to serve ads based on your past visits to our site. Your email address may be used in anonymized or hashed form with Google and Meta to match audiences for advertising — this does not reveal your identity to those platforms.
COOKIES & TRACKING — YOUR CHOICES
You can opt out of interest-based advertising or manage cookie preferences through the following:
- Google: Google Ad Settings
- Meta: Facebook Ad Preferences
- Microsoft: Microsoft Privacy Dashboard
- Pinterest: Pinterest Privacy Settings
- Network-wide opt-out: Digital Advertising Alliance opt-out
EMAIL MARKETING
If you subscribe to our email list, we'll send you promotions, new arrivals, and aviation gift ideas we think you'll love. You can unsubscribe at any time using the link at the bottom of any email, or by contacting us directly. We do not share your email address with third parties for their marketing use.
CALIFORNIA RESIDENTS — CCPA RIGHTS
If you are a California resident, you have the right to know what personal information we collect about you, request deletion of that information, and opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, contact us at the address below.
DATA SECURITY
We use industry-standard security measures to protect your information. Our checkout is secured by SSL encryption. Payment processing is handled by our payment provider and is PCI-compliant.
CHILDREN'S PRIVACY
Our website is not directed at children under 13, and we do not knowingly collect personal information from children.
CHANGES TO THIS POLICY
We may update this policy from time to time. When we do, we'll update the effective date at the top. Continued use of our site after changes constitutes acceptance of the updated policy.